68% of Argentinians modified their holiday plans due to the strong rise in the dollarNovember 23, 2018
Holiday planning of 68% of Argentines was affected by the changes that the economy experienced, according to the study “Tourism in time of crisis”, carried out by the research companies Kantar Millward Brown and Kantar TNS.
According to the report, 93% of Argentines declare having reduced or left some category of consumption / expenditure before the economic situation and the strong rise of the dollar. “Thus, travel abroad is one of the habits suffered, to a greater extent, a decrease in purchases affected by the devaluation,” said Agustina Servente, director of Innovation Kantar TNS and Kantar Millward Brown.
Several travel operators have already pointed out that the Caribbean, for example, may not have a high season -in relation to the movement of the Argentine market- “because people will not want to pay too much”.
At the same time, already begin to see more promotions to occupy the spaces that are becoming free. Search specialists cheap passages, from the blog, “Promociones Aéreas” is already detecting “in recent days new and good offers from airlines in response to the fall in demand and to complete their flights abroad.”
Do not stop traveling
On the other hand, the study indicates that the 80% said they made adjustments to make spending more efficient, so as not to stop traveling, adopting measures such as: travel less than planned (37%), choose a cheaper destination (25%), hire cheaper flight options / accommodations (21%) or opt for more flexible payment methods (12%).
In this frame, low cost airlines gain ground as a new option: 10% of Argentines have already made a trip using this option in the country, the report indicates. “The ones that most proved this new way of traveling are the extreme segments of the pyramid: ABC1 and D1,” said Rodrigo Sarti, Business Developer of Kantar TNS and Kantar Millward Brown.
The low cost gains ground as a more economical travel option.
However, they are still in the minority: when choosing a means of transport for a possible next internal trip, a 29% of Argentines continue to choose traditional airlines, while 16% would be willing to opt for a low cost.
It is also true that in the competition for cabotage flights, traditional airlines began to adopt low cost business models, something that is noticeable in the basic rates or in the promotions: in many cases it is seen that the rates do not include clearance of luggage or seat choice.
The financing, as many operators point out, has also become key at the time of deciding to make a certain trip.
Taking into account the strong shift towards domestic tourism that will occur this summer, for months public and private key tourist destinations have been meeting to prevent the prices of vacationing in Argentina also become inaccessible. That is why, for example, in the Atlantic Coast of the province of Buenos Aires, it was agreed that there should be no increases of more than 30 percent.
The average price of a two room apartment for 4 to 5 people in Mar del Plata It costs $ 17,500 the first half of January. In Villa Gesell, a 3 room apartment with laundry and kitchen, near the beach costs $ 24,000 in the second half of January and the first two weeks of February.
How are the prices in Brazil? An average rent in Camboriú for a family type (2 adults, 2 minors), from 350 reais (US $ 95). And the transfer to this spa from the Florianópolis airport up to 4 people, from 270 reais (US $ 72). From the Navegantes airport, from 140 reais (US $ 37.80). “The crisis is a time for companies to develop strategies, contrary to what consumers do, which use tactics to deal with the moment,” he declared. Agustina Servente, Innovation Director of Kantar TNS and Kantar Millward Brown. He added: “It is essential to be close to consumers: to put on their shoes and perform accessibility and convenience actions to maintain the link.”
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